About Me
Mars Lubarsky is an Art Director and product designer specializing in collectible toy systems, licensed consumer products, and character-driven brand development.
Currently at World Tech Toys, I lead concept development for new collectible product lines, collaborating with design, packaging, engineering, licensors, and overseas manufacturing partners from early concept through production-ready samples.
What I do
I develop
product concepts.
I build new toy lines from the first idea up: what they are, how they work, how they look, and how they expand.
I direct
creative teams.
I lead designers and 3D artists, and turn rough concepts into clear, polished, production-ready toys.
I help designers and 3D artists turn rough concepts into clear, polished, production-ready work.
I build
scalable systems.
I make design systems that keep big product families feeling consistent, even across diverse brands and characters.
More work available upon request