LAUNCHED SPRING 2026
ROLE
Principal Designer
DUTIES
Logo Architecture
Logo Stylization
Final Logo Refinement
A NETFLIX GAME SHOW FOR THE INTERNET AGE.
Netflix needed a logo that referenced GIF culture without relying directly on “.gif,” while capturing the energy of internet humor, competition, and shareable content.
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The final concept combined the quirky energy of "Bent out of Shape" with the head to head vibes of the "Fight!" concept.
A crown motif reinforces the show’s competitive format while keeping “GIF” visually prominent.
