IN DEVELOPMENT (UNRELEASED)
ROLE
Art Director
Product Concept
ICONIC CHARACTERS. INFINITE CUSTOMIZATION
GearHeads translated iconic Marvel characters into a customizable vehicle platform. I established the underlying design system, creating a scalable framework that could adapt across multiple characters and future licensed properties. I directed visual development and 3D execution, and collaborated with engineering and manufacturing partners through production samples.
16 Characters
65,000+ Combinations
To maintain silhouette variety, the assortment was divided into three vehicle styles while retaining full cross-compatibility across all components.
Truck
VENOM
Bulky, Aggressive
Roadster
GHOST SPIDER
Expressive, Compact
Sports Car
BLACK PANTHER
Low-Profile, Sleek
16 Characters
Every GearHead is built from four interchangeable elements. Characters, vehicle bodies, rims, and wheel bolts can be swapped across the entire line, creating over 65,000 unique combinations.
CAR BODY
HERO
4 RIMS
4 BOLTS
IRON MAN + DOC OCK
VENOM + GHOST SPIDER + BLACK PANTHER
CAPTAIN AMERICA + HULK
OVER 65,000 COMBINATIONS. CROSS-IP COMPATIBILITY.
I worked with engineering and factory partners in China to move designs from concept sketches to in-house prototypes, factory samples, and final production samples.
