LAUNCHING SEPTEMBER 2026

01

01

OVERVIEW

OVERVIEW

ROLE

Art Director
Product Concept

RESPONSIBILITIES

Brand Framework
Product Concepting
Stylization System
Packaging Systems
Directed 3D Development
Manufacturing Collaboration

SQUISH THE UNIVERSE.

Capitalizing on an emerging trend of tactile squishes, Mojis transforms iconic characters and artifacts into tactile collectible squishies designed to work across a wide range of licenses and product formats.

Recognizable Characters

Iconic Props

02

BRANDING

BRANDING

Created a flexible visual identity capable of adapting across diverse licenses and packaging systems while maintaining a consistent, recognizable brand presence.

03

CHARACTER
SIMPLIFICATION

CHARACTER
SIMPLIFICATION

The character system was built around a shared squishy base, with standardized feature placement and silhouette rules to unify characters from very different franchises and tones.
Every Mojis character begins with a shared underlying sculpt designed to maximize squishability, manufacturing consistency, and brand recognition.
Facial placement, silhouette boundaries, and feature hierarchy were standardized to allow characters from dramatically different franchises to coexist within a unified visual language.

04

04

CHARACTER
SYSTEM
EXPLORATION

CHARACTER
SYSTEM
EXPLORATION

The system was tested across multiple licenses, art styles, and complexity levels while maintaining a consistent visual identity.

05

05

ICONIC
ARTIFACTS

ICONIC
ARTIFACTS

Mojis expanded beyond character heads into iconic artifacts and symbols, creating new product categories while staying visually consistent with the core line.

06

06

PACKAGING
SYSTEMS

PACKAGING
SYSTEMS

Packaging concepts transformed each product into a recognizable artifact from its source franchise, extending the collectible experience beyond the squish itself.

For our core line of chibi character heads, we designed orb packaging that felt like an extension of the universe it belonged to.

Packaging concepts transformed each product into a recognizable artifact from its source franchise, extending the collectible experience beyond the squish itself. For our core line of chibi character heads, we designed orb packaging that felt like an extension of the universe it belonged to.

07

07

MOVING
QUICKLY ON
A TREND

MOVING QUICKLY
ON A TREND

MOVING
QUICKLY ON
A TREND

To capitalize on an emerging trend, we built mojis from concept to launch over only 5 months.

During that time, I established the brand framework, developed product and packaging concepts, and collaborated with manufacturing partners to prepare the line for production.
To capitalize on an emerging trend, we built mojis from concept to launch over only 5 months.
During that time, I established the brand framework, developed product and packaging concepts, and collaborated with manufacturing partners to prepare the line for production.