LAUNCHING SUMMER 2026
ROLE
Art Director
Product Concept
RESPONSIBILITIES
Brand Framework
Product Concepting
Stylization System
Packaging Systems
Directed 3D Development
Manufacturing Collaboration
SQUISH THE UNIVERSE.
Mojis transforms iconic characters and artifacts into tactile collectible squishies designed to work across a wide range of licenses and product formats.
Recognizable Characters
Iconic Props
02
Created a flexible visual identity capable of adapting across diverse licenses and packaging systems while maintaining a consistent, recognizable brand presence.
03
The character system was built around a shared squishy base, with standardized feature placement and silhouette rules to unify characters from very different franchises and tones.
Every Mojis character begins with a shared underlying sculpt designed to maximize squishability, manufacturing consistency, and brand recognition.
Facial placement, silhouette boundaries, and feature hierarchy were standardized to allow characters from dramatically different franchises to coexist within a unified visual language.
The system was tested across multiple licenses, art styles, and complexity levels while maintaining a consistent visual identity.
Mojis expanded beyond character heads into iconic artifacts and symbols, creating new product categories while staying visually consistent with the core line.
Packaging concepts transformed each product into a recognizable artifact from its source franchise, extending the collectible experience beyond the squish itself.
Mojis progressed from concept to physical prototypes in just two months. During that time, I established the brand framework, developed product and packaging concepts, and collaborated with manufacturing partners to prepare the line for production.
